Index · HTML Lokeshwar S — Product Manager
Lokeshwar  ·  Product Manager
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01  —  Portfolio

Lokeshwar S.

Product Manager

I build products people come back to.

Currently building AI and growth products at a B2B market-intelligence platform used by investors, corporates, and sales teams. Engineer turned PM.

AI Products/ Growth/ B2B SaaS
02  —  Selected work

Things I’ve shipped.

Four projects I owned end-to-end. Each one is a problem, the calls I made, and what changed in the numbers.
01

Built an AI Assistant from 0→1 for a B2B market-intelligence platform

LLM product · B2B SaaS · 30K MAU

Made it possible to explore proprietary market data through natural-language questions instead of navigating the database manually.

The problem
The platform had a large amount of structured market data, but answering a research question often meant knowing which filters, pages, and fields to use. That worked for specific searches, but was much harder for open-ended questions.
What I built
  • An AI Assistant that could answer questions using the platform’s proprietary data.
  • Worked with engineering, data, and design on the product experience, retrieval scope, response behaviour, and evaluation.
  • After launch, found that discovery was a bigger adoption constraint than answer quality and added entry points across the product.
Impact
~30%
month-3 retention
02

Built AI-assisted workflows for the PM team

AI · Internal product · Workflow

Turned repetitive product work into reusable AI workflows that PMs could use in their day-to-day work.

The problem
PMs were spending time repeatedly doing structured work such as writing requirements and analysing information. The inputs changed, but much of the work involved putting the same pieces together each time.
What I built
  • AI-assisted workflows for recurring PM tasks, with the PM still defining the problem and reviewing the output.
  • Worked with the team to identify useful use cases and iterated based on which workflows became part of the regular process.
Impact
20/20
PMs adopted the workflow
~30–50%
less time on requirements
03

Reworked the first-user experience for a B2B SaaS product

Product · Activation · B2B SaaS

Redesigned the first experience around what a new user needed to understand and do before deciding whether the product was worth paying for.

The problem
The Lite experience served investors, corporates, and sales teams, but the first session did not give users a clear path to the parts of the product most relevant to them.
What I built
  • A more focused first-user experience, including what users saw first, which actions we encouraged, and how we communicated the product’s value before the upgrade point.
  • The work also involved deciding how much of the broader product should be exposed during the first session.
Impact
+15%
first-week product usage
+9%
upgrade requests
04

Increased the share of high-value leads from <5% to ~15%

Growth · Acquisition · Segment mix

Shifted acquisition towards the customer segments that mattered more to the business, rather than optimising purely for signup volume.

The problem
Signup volume was growing, but the mix of customers was not improving at the same rate. Segments such as VC, PE, and investment banking were significantly more valuable than lower-value segments such as universities and founders.
What I built
  • Reworked content and landing pages around six core customer segments, with more emphasis on the segments that converted at higher value.
  • This became part of the broader acquisition surface across SEO landing pages, Lite, the first-user experience, and the home dashboard.
Impact
<5→15%
high-value lead share
03  —  In the workshop

Currently building

Side projects I’m still figuring out. This one is early, opinionated, and the fastest way for me to think about a problem is to ship something for it.

WhatsApp · Elderly fitness

Side project WhatsApp 0 → 1 2026

A daily home-workout coach for elderly users, delivered entirely inside WhatsApp — no app to install, no video library to search, no exercise names to remember.

Screenshot of the WhatsApp fitness coach showing a daily workout message with an exercise video, instructions, and Done/Skip buttons
The problem

Most ways of finding and following home workouts aren’t designed around how elderly people actually use technology.

  • YouTube: Finding an appropriate workout takes searching, choosing videos, and remembering where to find them again.
  • Fitness apps: They introduce a new app and interface that many elderly users aren’t comfortable using.
  • Exercise routines: Exercise names aren’t intuitive to remember, so repeating a routine isn’t easy.
  • The content itself: Most fitness videos are demonstrated by young, highly-fit people, which can make the exercises feel intimidating or irrelevant to an elderly user.
Tradeoffs
  1. 01
    WhatsApp over a native app.
    Elderly users already know WhatsApp, so there is nothing new to learn or install. The tradeoff is less control over the experience than we’d have in a dedicated app.
  2. 02
    A few exercises at a time, not a library.
    The user gets a small set of exercises as part of a daily routine instead of having to browse through a catalogue and decide what to do.
  3. 03
    Personalised plan, simple interaction.
    AI handles the planning in the background. The user only needs to follow the exercise and tap Done or Skip.
  4. 04
    GIFs over full workout videos.
    Short visual guides make it easy to see the movement without searching, scrubbing through, or replaying a long video.
The solution
  • Gemini creates a workout plan based on the user’s age and relevant health information.
  • Each exercise is matched to an instructional GIF from an open-source exercise library, prioritising demonstrations that feel appropriate and approachable for elderly users.
  • At a fixed time each day, WhatsApp sends the first exercise. The user follows the GIF, then taps Done or Skip. The next exercise is sent automatically.

No app to learn. No exercise names to remember. No videos to search for.

thelokiverse / whatsapp →
04  —  Contact

Have an interesting problem?

Good problems are rare. If you’re working on one — especially in AI, growth, or early-to-mid stage product — I’d like to hear about it.
Resume
View | Download
lokeshwar.product@gmail.com
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